How to Use Snapchat Geofilters

Snapchat app is on the rise with currently the apps daily active users is at a 100 million users. Snapchat have many interesting features. If you are an avid user of Snapchat, you would probably have come across the Snapchat Geofilters function.

So, what is the Snapchat geofilters? Geofilters are a special sticker or overlays that you can use in Snapchat to communicate to your friends on when and where you are. It is a feature that basically lets you add specific location as a filter to your photos and videos.

It is similar like location tagging in Facebook and Instagram but the difference is that in Snapchat, the location is used as a reference for a certain sticker overlay filter to be unlocked and use. Hence, the name Geofilters, a filter that is based on your geographic location. With Snapchat geofilters, you can actually embed the location and time in your actual image and video.

It is a fun and creative way of showing people where you are and what you are up to. You can send this directly to your friend or add that in your story.

WHAT ARE THE CREATIVE WAYS YOU CAN USE SNAPCHAT GEOFILTERS?

The interesting about Snapchat that it is all about storytelling. That is why this app have become increasingly popular among the young generations. Snapchat geofilters allow you increase visibility of your brand using storytelling.

It also helps to humanize your brand through the interaction of people using your snapchat geofilters. Here are some of the creative ways that you can use Snapchat geofilters.

1. AS A SOCIAL PROOF

The snapchat geofilters is a way to share your creative sticker and overlay to people within a geographic location. It only works if people use that geofilters and share it to their friends. Therefore, you put your brand or product in that sticker design, it creates a kind of endorsement of your product by the people who use your geofilters to their friends.

2. TO PROMOTE YOUR BRAND

Snapchat has a large younger age group followings. Therefore, if you want your brand to be associated with this generation, what better place to show your brand presence. By using the Snapchat geofilters with your brands, it will give your brand the positioning that it needs for this age group.

3. TO PROMOTE YOUR LOCAL BUSINESS

As people nowadays spend more time using social media platform, geofilters can be used as a medium to promote your brand. Geofilters is suited for local business that wants to promote their product or services to nearby potential customers within a vicinity area.

4. TO PROMOTE YOUR EVENTS

Snapchat geofilters can be consider a creative way to promote your events to your local surroundings. By setting a geofence around your events, people nearby will know about your event each time they swipe their geofilters effect in their snapchat application.

They can use that to promote your event to an even bigger audiences outside your area if they decide to share it with their friends.

5. THE ART OF STORYTELLING USING SNAPCHAT GEOFILTERS

Imagine this. You organise a product launching event to promote your new product. You create a geofilters with a small investment of $15 that states your product name and a contact number. You invited 100 people to that event and in your email invitation or letter invitation you state that anybody who snap using your geofilters will stand to win a freebie of your product based on the highest number of likes in certain period of time.

That 100 people that snaps will instantly reach multiple followers in their Snapchat account. And all their followers will see your product name and contact number. It is a great multiplying effect. Not to mention a huge social proof for your product and brand.

However, before you can start using snapchat geofilters, here are the steps you need to do to enable the geofilters function.

ENABLE YOUR PHONE’S LOCATION SERVICES

Step 1
Open your iPhone and go to settings

Step 2
In the settings, choose “Privacy”

Step 3
In the Privacy menu, tap the “Location Services” to “On”

ENABLE YOUR SNAPCHAT GEOFILTER FUNCTION

Step 1
Open your Snapchat app, go to your home menu and tap the settings icon at the upper right of your screen

Step 2
In the Settings menu, tap “Manage”

Step 3
Choose the “Filters” option and turn it on

HOW TO START USING SNAPCHAT GEOFILTERS

Here are the simple steps how to add the Geofilters to your Snapchat video or images.

Step 1
Open your snapchat app

Step 2
Tap the circle button to start recording video or capture images.

Step 3
Swipe to the right. You will see several filters including any geofilters that is available in your particular location that can be used.

HOW TO CREATE YOUR VERY OWN SNAPCHAT GEOFILTERS

Snapchat geofilters works only in the area that is covered by your geofence. The geofence that you set for your geofilters will be between 20,000 to 5 million square feet. You can set the duration of your geofilters depending on your budget but not more than 30 days.

The cost of the geofilters depends on several factors such as how large the area you want to cover using the geofence and how long you want your geofilters to be available. In a rough estimate, Snapchat charges around $5 per 20,000 square feet.

Here is how you can create your very own snapchat geofilters

Step 1
Go to https://geofilters.snapchat.com and login to your Snapchat account

Step 2
Select your category and then you can upload your design or use a ready made template

Step 3
Choose the date, time and the area you want to cover using the geofence

Step 4
Snapchat will then review your application. You only need to wait until it approves. The time for approval depends on the volume they received. It will be much faster if there is a low queue in application.

So, that is all the things that you should know about Snapchat geofilters. Don’t forget to check out our previous article on the tips and tricks you can use with the Snapchat application.