How to Increase Followers in Social Media

Social Media has become one of the most important platform in our time. As more and more people are now using Social Media, the rules of getting of more followers in this platform have slightly change. It is not enough to just have an account and hope that you will be followed.

The increasing numbers of content produced every second by users of Social Media have make it difficult for people and also new products or brand to stand out. The demographic of the Social Media also have been divided based on different popular Social Media platform. Snapchat for example, have 26 million users in the United States with 70% of the Snapchat users are College students.

According to Snapchat, the average age of Snapchat users are within 12 to 34 years old. So, the approach to get more followers in different Social Media platform also needs to be fine-tune and customised according to which Social Media platform you are targeting. However, the general marketing rules is still prevalent and can be adopted in this time of change. Here are 5 common ways that you can use to increase followers in almost all Social Media platform.

AUTHENTICITY

The key to Social Media marketing nowadays is authenticity and personal image branding. You could not outsource authenticity and the users of Social Media knows that. Therefore, as a business owner, you need to be the content creator yourself. The social media users will trust your brand more if you put yourself as the brand and product owner on Social Media.

As you are promoting your product yourself, the likelihood of false information is minimal. Looking at current trends, people just love raw and unedited content. You can put all sorts of filter and emoji to your Snap or Instagram post but the raw content is still there as the main input. People will appreciate more the raw and unedited content as it shows more authenticity to your presence in the Social Media.

CONSISTENCY

The thing about popular Social Media platform such as Snapchat is that your content only stays around for 24 hours. And within that 24 hours you are also competing with other Snapchat stories. With Instagram also, you are competing with other posts and your post will get drown with other contents immediately after you post it.

The social media users nowadays have short attention span as they are flooded with a lot of new information every minute every day. The key to overcome this is to consistently be presence in front of your followers. This can be done by consistently creating content and update your page in a scheduled manner.

CREATIVE

To be consistent in your update is not enough. You also need to be creative as well to stand out from the crowd. Remember that social media users nowadays have short attention span to the newsfeed covering their wall. You need to be creative in your content so that they will remember your presence in their Social Media platform.

Creating a creative content is not necessary expensive. You just need to think outside the box and be aware of current trends and hot topics. Create memorable content and this will increase the likelihood of getting your content viral.

INTERACTIVE

To be consistent and creative is still not enough to increase your followers rapidly. You need to also be interactive and engage your current followers consistently. By engaging your followers will show that you appreciate them and this will make you stand out from other people or brands out there.

Remember that they are only a click away from unfollowing you or your brand. So, engage them closely to make them feel appreciated this will help you and your brand in short and long term.


LOVE YOUR FOLLOWERS AND HAVE FUN

And most importantly, you need to love your Followers. By showing them your love, they will love you back. By loving your followers also, you will tend to engage them frequently and give the best content to them. You will also have more fun as you are doing your engagement.

So, there you have it. 5 ways you can use as a guide to your approach in getting more Likes and Followers in your Social Media platform.