How to Create Facebook Ads

If you are new to Facebook Ads and thinking of trying to put your Ads there, these are some of the approach we propose you can consider. These approach is critical in developing and crafting your Facebook Ads to be effective in getting that sales lead that you want. Remember that by putting an ad in Facebook alone is not enough to attract customers. You need to plan properly and structure the Facebook Ads effectively. Here are some guidelines that you can follow.




1. State the Problem and consequences of the problem

First of all, you need to state the problem that your product or services can solve. However, never put your product or services first. But instead highlight the associated problem and the consequences of that problem to them. This will show to your potential customers that you empathize with their problems and conditions and not in a mode of only wanting to sell your product or services.

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2. Give solutions in a simple and easy way to understand

facebook ads 2After you highlighted the problem and the consequences of not acting on that problem, you can then provide the solution to that problem. Try to give the solutions in a simple explanation. One of the way that can help this is to use visual support to show your solution. Videos and also infographic have proven to be effective in getting your messages across.



3. Adding Testimony for social proof

Just providing a solution is not enough to convince and transform your potential customers to actual buyers. They need proof that your solution works. So, here is where you need to list down testimonies from people that have used your product or services. This testimony will give social proof that your product or services does work in solving that particular problem that they have.

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4. What is your product or service offer

Once you have done the previous steps, you can then describe to your potential customer what is your product or services. Make it concise and clear. The attention span of Facebook users are very short as they are consistently being flooded with other information in their wall. Therefore it is important to deliver your message of your product or services in a clear and concise sentences.

5. Call to Action

Finally after giving the detail of your product or services, you will then need to put the ‘Call to Action’. This is a very important step as only through this action will you be able to convert your lead into actual sales. They need to know what to do next. This is where you need to state the ‘Call to Action’ concisely with accurate details.

So, there you have it. The beginner’s guide in developing an effective Facebook Ads. Hope you find these tips helpful for you to create that first effective Facebook Ads. Want to learn more on how to maximise the use of Facebook, please read more on the Top 7 Facebook Tips and Tricks here and also how to create a Facebook Page here.


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