How to Use Social Media for Small Business

Social media has now become an important platform for not just individuals to be entertained and connected, it has also become a platform for small business to market their products. By using the social media platform, small business can now target a more specific audiences and they can leverage this platform to grow and penetrate new market.

Social Media is best for small business are based on the following reasons:-

1. Social Media is way cheaper than conventional media

Advertising in Social Media is practically cheaper than advertising in traditional advertisement platform such as in the television or newspaper. The reason for this is that the cost for producing content for TV and newspaper is higher and therefore the slot for advertising in this traditional platform is relatively high.

Compare that with Social Media platform, the content is basically generated by their users and their distribution channel is using the internet. With some creativity, you can basically advertise your brand or product using the social media totally free of cost but with high coverage of your target market.

2. Customizable Target Audience

With Social Media, you can customized your marketing and advertising based on your specific target audience. Each social media platform have its own strength and advantages. You can also create your branding around specific communities that already existing in the Facebook pages. Once you have a community around your brand, you can provide more value to this community and in the same time strengthen the positive image of your brand.

3. Data Analytics

Social Media platform utilizes the internet and therefore any visitors that visited yur website and also your social platform can be tracked and analysed. By knowing the type of visitors that visited your social media, you can know which marketing campaign that works and which do not. Using the data analytics, you can further fine-tune the advertising campaign in order to increase the sales conversion.

Here are some of our take on some of the popular Social Media platform that small business can utilize.

1. Facebook

Facebook has the highest social media audience but this not a guarantee sales conversion. Facebook is the best social media platform for traffic diversion. However, with good copywriting as well as use of video marketing, Facebook can be an effective marketing platform for small businesses as the advertising cost is relatively cheap.

2. Twitter

Twitter is good for analysing the latest trends but it still an average platform in terms of converting sales from the traffic that it received. However, Twitter is a good point for generating sales lead to your online business.

3. Instagram

Instagram has been quite popular with many e-commerce nowadays due to the younger generation using it. However, it is not for all type of businesses. It is suitable for trendy products as the users are mostly the younger generations. It is good for creating brand awareness for your product or services.

4. Pinterest

Pinterest is considered the rejuvenated social media platform that has now started to raise eyebrows from advertisers. It can be an effective advertising platform with the right product in place. Some of the product that converts well in Pinterest are the personalised products such as handicraft as well as clothing.

Here are some tips in using social media for small business.

1. Be Friendly

It is ‘Social’ platform and therefore it is important small business that wants to market in the social media platform to be friendly and sociable to their audiences. Put a face or a persona in front of your brand and this will create more trust from the target audience.

2. Be Trendy

The good and the bad thing about social media is how new and fresh content being generated every minute and every second. Your business needs to capitalize this factor and integrate the latest trending topic into your advertisement. This will resonate well with the audiences that uses the social media platform

3. Be Analytic

An advertising campaign would only work if it convert sales. If your advertising only generates traffic to your social media platform but with no sales, something have to be tweak and change. The good thing about social media, you will have access to the data analytics of your visitors. Use the data analytics to fine-tune and further enhance your advertising campaign.