5 Tips How to Write Good Instagram Bio

If you are planning to use Instagram as a way to build your personal brand, your Instagram Bio will be one of the most important parts of your strategy. You need to know how to write concise and at the same time amazing Instagram Bio. This way, it will give a quick and lasting impression of people who will then may start following your Instagram account.

Why do you need to have a good Instagram Bio?

Here are some reasons why you need to have a good Instagram Bio

1. Instagram bio can create a good and positive first impression of your personal brand or product.
2. Instagram bio can act as the official information or details about your personal brand or product
3. Instagram bio allows your followers to get more information and details about your product or services

The problem is that Instagram only allows 150 characters for your Instagram bio and therefore you need to have a good strategy of how you fill-up this section. Here we list down 5 tips on how to write a good Instagram Bio.

1. SUM UP YOUR BRAND IN ONE WORD

One thing you should know about Instagram users is that most of them have a short attention span. If they do spare their time to visit your Bio, you have to treat that time as very precious and you should not waste any of their time by creating a long wording of what is your business or personal is all about. Be concise of what are your brand exactly is and sum it up to one word if possible. Or the maximum can be up to three words.

2. PUT A LINK IN YOUR BIO – IT IS THE ONLY PLACE INSTAGRAM ALLOWS IT

If you are just starting out, there is only one place for you to create leads from Instagram and that is in your Instagram Bio. You are not able to put links in your Instagram post. You can put links in your Instagram Stories but you need to be a celebrity or a public figure recognized by Instagram to be able to do that. So, never waste that opportunity and put a link to your website there in your Instagram Bio.

3. USE EMOJIS TO HIGHLIGHT YOUR INFORMATION OR INTERESTS

Emoji is one quick and effective way for you to convey messages alternative to text. Due to the limitation of 150 characters, emoji is the only way you can give a message to your Instagram followers without needing to explain more. Use emoji that closely related to your brand or your info details. Emoji gives more colour to your Bio and therefore give a positive impression to your brand.

4. PROMOTE YOUR OTHER SOCIAL MEDIA ACCOUNT

This might not be like so much by Instagram but if you have other social media account, your Instagram bio also provides a good place and opportunity for promotion. For instance, if you have a Snapchat account, by putting your Snapchat username as well in your Instagram Bio, will give your follower other options to start following you.

5. PUT A CALL TO ACTION IN YOUR BIO

Internet users who visited your Instagram Bio also need to be a push in the right direction that you want. This can simply be a simple call to action. The call to action can be such as to ask to visit your website, to go and purchase your product or simply just a simple call to action to follow you on Instagram. Whatever your call to action is, you need to put it in your Instagram Bio so that people would know what you want them to do to move forward with your brand or business.

BONUS TIPS:-

Put your own photo in your profile. A study has shown, people who put an actual photo of themselves in their Instagram Bio will create more trust and this will create potential followers that eventually can become customers.

So, there you have it, 5 tips on how you can create that amazing Instagram Bio. Please leave us a comment on what is your idea on how to create a wonderful and amazing Instagram Bio. Please also visit our previous article on how you can use Instagram as a business tool for your market.